The Business Bot

Hey there! I'm Hari, and I'm back with another useful post for you. In this post, we will be focusing on how you can push your sales and advertise to keep your business operational. I would love to think that you were following this blog until here and were able to start your business. (If not, start here .) So, What's the Deal with Advertising? Like I said on multiple occasions, advertising is the key to spreading awareness of your business and products to people. Good advertising will improve your sales, whereas poor advertising would spoil your brand. Therefore you need to strike balance between the two extremes: not too good, not too bad.  Timing also plays a very crucial role in successful advertising. If you advertise your product infrequently, people could forget your product even exists because you are not a very big business. Yet. So daily or weekly advertising would do you good because people are constantly reminded that you still exist. There are upsides and down...

Hello there! I'm Hari, a business student in grade 11 (I agree that I am running out of creative introductions... help !) If you have followed the blog till this post, you are ready to officially open your business. Yay! Confetti! If you haven't, begin here . But - there's always the big ' but ' - here are some things you need to remember before and when you are opening your business. This short post will discuss the same with you. Plan for the Big Day As you might have noticed, the entire process of starting a business relies on rigorous planning. So, needless to say, you need a plan for the opening day of your business too . Now, unlike conventional planning, this one requires a different approach, a different focus. Your primary aim is to maximise initial sales by attracting a large number of people. Now, there isn't a "most effective way" to do this, but I will surely list out the different approaches you can take. Build Hype If you aren't awar...

Hi! I am back with yet another useful post for you to start your very own business. I am Hari, a business student in grade 11. Today's post will be a short one and will cover how you can use word of mouth to spread awareness of your brand or product. If this is the first post you are reading, I would really suggest you start your journey at this post . However, if you have been following the blog so far, I will take you through the different ways you can achieve word of mouth. Without any further ado, let's get right into it, shall we? Well, What is Word of Mouth? Word of mouth, as the name suggests, is a way of orally communicating something to people. It is effective because of the following reasons: First-hand information can be passed on. Responses and reactions can be observed. You communicate with your network, and they in turn communicate with their networks. More people can be reached using this means. Word of mouth is used for promoting your brand or product. It will w...

Welcome back! I am Hari, a business student in Grade 11. You're reading the fourth post in a series of 9 posts. If you have no clue as to what we are discussing here, you can begin with this post . In today's post, I will be covering the importance of marketing and promoting your products to push off sales.  The Marketing Mix (4 P's) Think of it as a cake. Each element in the marketing mix can relate to an ingredient in this analogy. Here's a picture to better represent this analogy: Product You must focus on how to create a widely accepted product. For this, you must understand the tastes and preferences of the customers. For help, check out this post . Not only does the product have to be satisfactory; it should attract the attention of the customers. One way to do that is through the packaging. The first appearance of the product must strike the customer with a positive impression of it. However, a lot of factors have to be considered for packaging: Is it logical for...